Welcome to the digital age! At P & B they are embracing the most cutting-edge
printing technology and creating a new brand called NEXT GENERATION.
Digital printing has no boundaries - why? It is printed from a computer onto a
wide format print bed. Traditional printing required the use of screens that were
cut for each color; generally the maximum was 18 colors per print. Digital
printing has no screens, and allows for more detail and endless colors. In
addition, the screens had a maximum width for the repeat – generally 24.” Digital
printing means there are no size restrictions – one bolt of fabric could potentially
have an endless pattern with no repeat!; Whatever we can design can be printed
digitally.
Other advantages to the process include:
No color and quality change from print lot to print lot
No running or bleeding
Will the fabric feel different? The hand of a fabric depends on the base (greige)
goods, and the finish that is added after printing. All digitally printed fabrics are
printed with the same dyes we print with traditionally, and finished through heat,
steam or both. The type of printing will not affect how the fabric feels.
Is digital printing going to be used all the time in the future? Probably not. It is a
more costly process, so it isn’t warranted for simple designs and patterns. The main
advantages will impact complicated and detailed patterns, large repeats, and prints
with dozens of colors. Traditional printing will most likely be around for a long time,
but digital printing opens up a whole new creative world of possibilities.
WELCOME TO NEXT GENERATION! WELCOME TO THE DIGITAL AGE OF TEXTILES!
View PB Textiles first Digital Fabric Collection here:
WANDER BLOSSOMS